SEO FAQ:
What is a Search Engine?
A search engine is an online database of websites that allows Internet users to search for information contained on websites contained in the database by "Keywords".
Keywords are words that Internet searches are likely to use when looking for information on a specific topic. For example, the words "grad schools" would likely be used when looking for information on continuing post-secondary education.
Each search engine has slightly different behaviors and characteristics.
What is a Directory?
A directory is a search tool much like a search engine but with a few major differences. Directories tend to employ human editors to review and rank websites submitted to their database. Yahoo! is the most well known example of a directory. Most directories catalog websites based on a variety of topic categories such as Business and Economics, or Arts and Culture. Most directories demand payment before assigning a website review to one of their editors.
What is PPC or Pay Per Click?
Several Search tools are now offering Pay per Click rankings. Companies such as GoTo and iWon allow webmasters the chance to purchase placement in an auction system. WDO has several plans for managing bidding accounts and finding the least expensive keywords to bid on.
Is there a simple solution to top placement?
There is no simple solution to attaining high search engine rankings. Search engine optimization is difficult work and requires a strong knowledge of how the Internet functions and how search engines operate.
Are not all search engines the same?
Each search tool has its own unique characteristics. As businesses, each search tool has found ways to make its service slightly different from other search tools.
Will my website stay at the #1 position once my website is placed there by WDO?
Search Engine rankings fluctuate frequently, however, if your site is properly maintained by search engine specialists month to month then it is likely that the movement will be confined to within the top10 positions.
TIP: WDO offers a monthly maintenance service, which is designed to maintain optimal positioning for existing clientele.
My website did not get accepted last time I submitted to the search engines... why?
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. At WDO we specialize in getting sites listed on Search Engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.
How long does it take to see results?
It can take between 2 - 12 weeks to see results, depending on each search engine. WDO starts tracking your website's performance 14 days after submission. We will forward all results as they come in over time. Ask about our reporting services.
How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from website designers and optimizers. Most search engines have a "submit your URL" section inviting submissions from Internet users.
The second, and least obvious method of finding websites is to send a "spider" to follow each and every link on, off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.
What is a "Spider"?
A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.
What is Search Engine Optimization?
Search Engine Optimization is the process of making websites search engine friendly. The process often involves minor modifications to, or additions of, several standard elements of a website.
What do you mean by Search Engine Friendly?
We use this term to describe a website that has specific elements added or modified to attract and please search engine spiders or live directory editors.
Why might I need to have extra elements added to my website?
A search engine spider is an automated program that electronically probes every URL submitted to its database. As the spider is a computer program, it is designed to look for and rank very specific items on each page it probes. If those elements are present, the spider computes a higher ranking than it would if those elements were not present.
If these elements are so important, why didn't they get added when my site was originally designed?
Most website designers haven't learned the importance of search engine friendly design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing a cool looking design. Search engines are also constantly changing their ranking criteria. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes at search engines. For an example, ask your website designers about Theme Engines. At WDO, we spend a good portion of our time studying how search engines work and how any sudden changes might effect our clients.
Why don't I just do the work myself and save money?
You can do the work yourself. You will need to continuously update your knowledge of how the various search engines work and any changes made in the way they work. This shouldn't take you too much time. Once you get the hang of it, search engine optimization can be as simple as re-shoeing the brake pads on your car or replacing the motherboard and system bios in your computer.
You should know that if you make a mistake in optimization and submission, it can take months to find the mistake and fix it, resubmit the site and obtain the search engine ranking you desired. Our six years of experience with search engine optimization helps us avoid most mistakes.
Wednesday, November 12, 2008
SEO Training Academy:
SEO Training Academy:
We at WDO provide training on Search Engine Optimization and Search Engine Marketing concepts to all fresh science graduates meeting our criteria.
We provide wonderful practical exposure and training to mould our students to become a professional SEO Expert.
Interested Graduates can mail us their resume to get admission upon evaluating your Bio-Data, we will call for interview.
We at WDO provide training on Search Engine Optimization and Search Engine Marketing concepts to all fresh science graduates meeting our criteria.
We provide wonderful practical exposure and training to mould our students to become a professional SEO Expert.
Interested Graduates can mail us their resume to get admission upon evaluating your Bio-Data, we will call for interview.
Outsourcing SEO Services:
Outsourcing SEO Services:
Outsourcing SEO services and Internet Marketing Services is most cost effective and easy way to achieve your internet marketing goals.
Leading Web development companies can also out their SEO work to WDO. Attractive strategy and business plan will be provided for the mutual benefit.
WDO have experienced team SEO experts, Internet Researchers, Market Analyzers, SEO copywriters and coordinators to handle the each and every project in a most successful manner.
You can outsource the following services from WDO
Link building
This service is closely associated with SEM. Link building requires someone to continuously write to webmasters and requesting them to link to your website. Doing it the right way can take up a considerable amount of time.
Link building starts with figuring out why people should link to your website. It then goes all the way to procuring links from other website. The whole exercise can be very time consuming. Hence you can outsource to us to save time and money.
Newsletter Campaign
Newsletters are still known to be effective and successful electronic form of marketing to flash your products / services and others happenings to your potential customers in a simple manner Writing.
As things stand now, content is the king in website marketing. If you want your website to do well, be prepared to invest in original and persuasive quality content. Outsourcing your content to a professional writer could give you immediate benefits. Our professional writer can use your existing website content, your brochure, memos, telephone conversation, emails, etc to either tweak an existing article or produce an original one.
Search Engine optimization
Search engine optimization is the wonderful concepts, to flash your website in the first few pages of a search engine for a defined set of keywords related to your nature of business services.
Search engine optimization leads to an increase in targeted traffic to your website, which results in more enquires and making more profit in your business.
Internet Marketing
Online advertising is done exclusively on the web or through the use of E-mail. Various types of Online / Internet Marketing include.
Email Marketing
We offer Email marketing campaign for our clients based upon their internet marketing goals. Our plans are effectively designed to meet the industry specific and compactable.
SEO Training Academy
We at WDO provide training on Search Engine Optimization and Search Engine Marketing concepts to all fresh science graduates meeting our criteria.
We provide wonderful practical exposure and training to mould our students to become a professional SEO Expert.
Outsourcing SEO services and Internet Marketing Services is most cost effective and easy way to achieve your internet marketing goals.
Leading Web development companies can also out their SEO work to WDO. Attractive strategy and business plan will be provided for the mutual benefit.
WDO have experienced team SEO experts, Internet Researchers, Market Analyzers, SEO copywriters and coordinators to handle the each and every project in a most successful manner.
You can outsource the following services from WDO
Link building
This service is closely associated with SEM. Link building requires someone to continuously write to webmasters and requesting them to link to your website. Doing it the right way can take up a considerable amount of time.
Link building starts with figuring out why people should link to your website. It then goes all the way to procuring links from other website. The whole exercise can be very time consuming. Hence you can outsource to us to save time and money.
Newsletter Campaign
Newsletters are still known to be effective and successful electronic form of marketing to flash your products / services and others happenings to your potential customers in a simple manner Writing.
As things stand now, content is the king in website marketing. If you want your website to do well, be prepared to invest in original and persuasive quality content. Outsourcing your content to a professional writer could give you immediate benefits. Our professional writer can use your existing website content, your brochure, memos, telephone conversation, emails, etc to either tweak an existing article or produce an original one.
Search Engine optimization
Search engine optimization is the wonderful concepts, to flash your website in the first few pages of a search engine for a defined set of keywords related to your nature of business services.
Search engine optimization leads to an increase in targeted traffic to your website, which results in more enquires and making more profit in your business.
Internet Marketing
Online advertising is done exclusively on the web or through the use of E-mail. Various types of Online / Internet Marketing include.
Email Marketing
We offer Email marketing campaign for our clients based upon their internet marketing goals. Our plans are effectively designed to meet the industry specific and compactable.
SEO Training Academy
We at WDO provide training on Search Engine Optimization and Search Engine Marketing concepts to all fresh science graduates meeting our criteria.
We provide wonderful practical exposure and training to mould our students to become a professional SEO Expert.
Email Marketing
Email Marketing:
We offer Email marketing campaign for our clients based upon their Internet marketing goals. Our plans are effectively designed to meet the industry specific and compactable.
Newsletter and email based promotion
Email/newsletter marketing is a most effective and powerful brand awareness creating tool our team will produce excellent concept oriented newsletters to target the potential buyers of your products/services globally.
Continuous email marketing campaign for your website/portals as per the plan
Comprehensive link building and management
Banner ad swapping with other newsletters /portals
HTML as well as text email creation
Our email promotion service will help you get increased ROI as we make use of highly proven and tested strategies.
We offer Email marketing campaign for our clients based upon their Internet marketing goals. Our plans are effectively designed to meet the industry specific and compactable.
Newsletter and email based promotion
Email/newsletter marketing is a most effective and powerful brand awareness creating tool our team will produce excellent concept oriented newsletters to target the potential buyers of your products/services globally.
Continuous email marketing campaign for your website/portals as per the plan
Comprehensive link building and management
Banner ad swapping with other newsletters /portals
HTML as well as text email creation
Our email promotion service will help you get increased ROI as we make use of highly proven and tested strategies.
SEO Strategy
Our strategy is based on following:
1) Customer Website study and business study:
Each business has its own way of optimization. To make sure we use the right optimization techniques, we will apply full analysis and study on your business and website.
2) Defining the right keywords:
It is important to get a high search engine ranking for the right keyword(s). Keywords are best to describe your business and your products and people will use to find your website. Defining strategic keywords is the most important step for any SEO strategy.
3) Performing the website optimization:
You can have your webmaster perform the proposed modifications on your website or we can do this for you. If you decide to have the optimization done by your webmaster, then we supervise the proposed adjustments to make sure that everything part of the SEO strategy is done perfectly.
4) Evaluation:
SEO results take time to show up. During that period we keep updating and optimizing your website to make sure your site on top. We will also provide ranking reports, traffic activity reports and more. For more information please contact us.
1) Customer Website study and business study:
Each business has its own way of optimization. To make sure we use the right optimization techniques, we will apply full analysis and study on your business and website.
2) Defining the right keywords:
It is important to get a high search engine ranking for the right keyword(s). Keywords are best to describe your business and your products and people will use to find your website. Defining strategic keywords is the most important step for any SEO strategy.
3) Performing the website optimization:
You can have your webmaster perform the proposed modifications on your website or we can do this for you. If you decide to have the optimization done by your webmaster, then we supervise the proposed adjustments to make sure that everything part of the SEO strategy is done perfectly.
4) Evaluation:
SEO results take time to show up. During that period we keep updating and optimizing your website to make sure your site on top. We will also provide ranking reports, traffic activity reports and more. For more information please contact us.
SEO Maintenance
Need Reliable Website Maintenance?
Once the basic pages of your website are online, it’s important to keep them fresh and constantly updated with relevant, topical content. Any successful business is a dynamic entity - as your company grows and changes, your site should grow and change as well, reflecting your new ideas and whatever products or services you’re currently offering.
When many people invest in a website, they see it as something static, like a brochure or a sign. However, static page are only effective for a finite period of time. After seeing the same content over and over, visitors’ interest will wane, and they will stop coming back, leading to a drop in sales and profits. In order to keep your website popular and maximize your return on investment, it’s important to offer constantly changing content that visitors will want to see.
While providing dynamic content may sound easy in theory, it’s often tougher in practice - website maintenance takes both time and skill, and hiring an in house web designer can prove prohibitively expensive for most small businesses. This leaves many business owners in a tricky situation - they can either let their website languish, or they can devote a significant amount of their time to maintaining it.
At Swift Media UK, we offer another solution. With our website maintenance programs, we’ll make sure that your site responds quickly and effectively to change, whether we designed it or not. Seamlessly integrating short-term promotions, scripted content changes and daily updates, we’ll leave you free to manage your business without the stress of personally maintaining your site.
In addition to ordinary changes and updates, we can work with you to make the most of ongoing internet or conventional marketing campaigns. Integrating your website with your direct mail and electronic media initiatives, we’ll ensure that you get the maximum return from all forms of advertising.
Maintaining dynamic content is a great way to develop customer loyalty, but many of the currently available methods require more time or money than small businesses can offer. By partnering with Swift Media UK, you can enjoy the benefits of a dynamically changing website without breaking the bank or devoting an unreasonable amount of time to website maintenance.
Below are the website maintenance services we currently offer:
Once the basic pages of your website are online, it’s important to keep them fresh and constantly updated with relevant, topical content. Any successful business is a dynamic entity - as your company grows and changes, your site should grow and change as well, reflecting your new ideas and whatever products or services you’re currently offering.
When many people invest in a website, they see it as something static, like a brochure or a sign. However, static page are only effective for a finite period of time. After seeing the same content over and over, visitors’ interest will wane, and they will stop coming back, leading to a drop in sales and profits. In order to keep your website popular and maximize your return on investment, it’s important to offer constantly changing content that visitors will want to see.
While providing dynamic content may sound easy in theory, it’s often tougher in practice - website maintenance takes both time and skill, and hiring an in house web designer can prove prohibitively expensive for most small businesses. This leaves many business owners in a tricky situation - they can either let their website languish, or they can devote a significant amount of their time to maintaining it.
At Swift Media UK, we offer another solution. With our website maintenance programs, we’ll make sure that your site responds quickly and effectively to change, whether we designed it or not. Seamlessly integrating short-term promotions, scripted content changes and daily updates, we’ll leave you free to manage your business without the stress of personally maintaining your site.
In addition to ordinary changes and updates, we can work with you to make the most of ongoing internet or conventional marketing campaigns. Integrating your website with your direct mail and electronic media initiatives, we’ll ensure that you get the maximum return from all forms of advertising.
Maintaining dynamic content is a great way to develop customer loyalty, but many of the currently available methods require more time or money than small businesses can offer. By partnering with Swift Media UK, you can enjoy the benefits of a dynamically changing website without breaking the bank or devoting an unreasonable amount of time to website maintenance.
Below are the website maintenance services we currently offer:
- Content and copy updates
- Staff / personnel changes
- News Alerts
- Updating hyperlinks
- Press releases
- Graphic design & changes
- Industry related news stories
- New web pages
- New products / service bulletins
- Overall appearance
- Product and pricing changes
- And much more.
SEO Copywriting
What is SEO Copy writing?
SEO Copy writing, or to give it its full name, search engine optimization copy writing or search engine copy writing, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copy writing usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copy writing is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copy writing method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copy writing strengths
One thing that can be said about search engine optimization copy writing is that works for suitable websites and for suitable search terms (see below). SEO Copy writing can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practitioners of search engine optimization copy writing, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copy writing method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copy writing was used or not.
SEO Copy writing is good when:-
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
NOTE:
Competitive search terms are not necessarily those where millions of results are returned. They are those where people are competing hard for the top positions. There's a big difference.
SEO Copy writing, or to give it its full name, search engine optimization copy writing or search engine copy writing, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copy writing usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copy writing is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copy written pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.
Practitioners of the search engine copy writing method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.
SEO Copy writing strengths
One thing that can be said about search engine optimization copy writing is that works for suitable websites and for suitable search terms (see below). SEO Copy writing can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.
It is sometimes said by practitioners of search engine optimization copy writing, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copy writing method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copy writing was used or not.
SEO Copy writing is good when:-
- there are not many search terms to target
- the search terms are on the low to middle end of competitiveness
- money isn't a problem, or if it is your own website
- you don't mind the text on your pages being frozen (if money does matter)
Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.
NOTE:
Competitive search terms are not necessarily those where millions of results are returned. They are those where people are competing hard for the top positions. There's a big difference.
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