Once the basic pages of your website are online, it’s important to keep them fresh and constantly updated with relevant, topical content. Any successful business is a dynamic entity - as your company grows and changes, your site should grow and change as well, reflecting your new ideas and whatever products or services you’re currently offering.
When many people invest in a website, they see it as something static, like a brochure or a sign. However, static page are only effective for a finite period of time. After seeing the same content over and over, visitors’ interest will wane, and they will stop coming back, leading to a drop in sales and profits. In order to keep your website popular and maximize your return on investment, it’s important to offer constantly changing content that visitors will want to see.
While providing dynamic content may sound easy in theory, it’s often tougher in practice - website maintenance takes both time and skill, and hiring an in house web designer can prove prohibitively expensive for most small businesses. This leaves many business owners in a tricky situation - they can either let their website languish, or they can devote a significant amount of their time to maintaining it.
At Swift Media UK, we offer another solution. With our website maintenance programs, we’ll make sure that your site responds quickly and effectively to change, whether we designed it or not. Seamlessly integrating short-term promotions, scripted content changes and daily updates, we’ll leave you free to manage your business without the stress of personally maintaining your site.
In addition to ordinary changes and updates, we can work with you to make the most of ongoing internet or conventional marketing campaigns. Integrating your website with your direct mail and electronic media initiatives, we’ll ensure that you get the maximum return from all forms of advertising.
Maintaining dynamic content is a great way to develop customer loyalty, but many of the currently available methods require more time or money than small businesses can offer. By partnering with Swift Media UK, you can enjoy the benefits of a dynamically changing website without breaking the bank or devoting an unreasonable amount of time to website maintenance.
Below are the website maintenance services we currently offer:
- Content and copy updates
- Staff / personnel changes
- News Alerts
- Updating hyperlinks
- Press releases
- Graphic design & changes
- Industry related news stories
- New web pages
- New products / service bulletins
- Overall appearance
- Product and pricing changes
- And much more.
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